When we started with the first issue of the2ndrule, we
wanted to carry the Fight Club analogy as far as we could.
Thus, we thought: "If Tyler Durden printed his own
magazine, wouldn't he put adverts for his human fat soap in
It was however hard to do any layout in the primitive text
format we're using for email, so instead we left them as
one-liners slotted in the spaces between articles. "Soap...
it's good for you." At that time the handphone industry was
really soarding, so we placed several Nokia-themed fillers
as well. This theme, as well as the Fight Club references,
quickly ran dry, but without truly planning it the fillers
evolved into a repository of non-sequitors, in-jokes and
hyperlinks to the buzz of the day.
What we buzz about, anyway.
So as an occasional service to our readers, we are going to
post in this section some background information and
explain some of our fillers. Note that nothing in here,
like the fillers themselves, is meant to be accurate, used
as the basis of any movement/religion, quoted in or out of
context, uttered during sexual climax, etc. And we take no
responsibility of anything that results from the content
This refers to the Primal Scream concert in Singapore at
Zouk, 20 Jan 2000. Read the "Happened" article in issue2.
Soap. It's good for you.
If Tyler Durden (see Fight Club) took out an ad, it'd be the one above.
Nokia customisable colour-changing human technology soap.
Change the colour of your skin with one wash. Yeah, right.
We were always skeptical about the value of customisation
for mobile phones. Sure, it really is cool that you can
make your own ring tones and buy coloured covers, but was
it worth that much hype?
All this is rather moot these days, of course, where
customisation comes standard (irony intended) for all
brands of phones.
Linus Torvalds + Mika Hakkinen + Nokia + Santa Claus =
Linus Torvalds invented Linux. Mika Hakkinen is a Formula 1
race driver. Nokia is a mobile phone company. Santa Claus'
official residence is in Lapland. The point of this filler
is that, a country might be small in land area or
population, but if you allow the individual spirit of its
people to florish, diversity and creativity will prevail.
seen pasted at a bus stop:
For cat, dog lovers
This is real I kid you not. Pet delivery? Insane. Do the
critters arrive in a ribboned box? (Russell doesn't agree with the word
"critters" here :-) )
non y2k compliant: Joseph Heller, Q, Charles Barkley,
Charles Schulz, Boris Yeltsin
Unfortunately these people did not live to see the year
2000. Joseph Heller wrote Catch-22. Q is the mad scientist
who starred in all the James Bond movies up to now. Charles
Barkley, he didn't die, but he had to retire in Dec 1999.
(notable quote: "Professional athletes should not be role
models. Hell, I know drug dealers who can dunk. Can drug
dealers be role models too?") Charles Schulz won't be
drawing Charlie Brown no more. Boris Yeltsin, ex president
of Russia, resigned 31 Dec 1999. One of the craziest
leaders to emerge from the fall of the Berlin Wall.
the moro reflex: frightened babies fling out their arms and
straighten their legs, then draw in their arms. don't try
to elicit the response, you could upset the baby.
This is taken from a book for new parents.
A vice-like grip on life. Rips the fabric when it pulls
A Matrix reference.
Check the box. Check your watch. Live inside, a checklist
Adapted from the Underworld song, "Bruce Lee".
Download Tinnitring v1.0beta today, and convert that non-
stop pop song loop in your head to a ringtone on your Nokia
erm. please don't ask us for this software. it doesn't exist.
When one considers that a typical airline handles
customers' baggage at a far lower error rate than we handle
the administration of drugs to patients, it is an
Mr James Reinertsen, CEP Caregroup and Beth Israel
Deaconness Medical Centre, Boston
Unfortunately I have lost the news report where I cut this
out from. I just find it funny how the comparison goes,
because I'd be quite pissed off if I were in the baggage
handling business. Yet I've travelled enough to know
misplacements happen way to often. Either way it's
Exactly what you need after fear shampoo.
Try our hate conditioner for lasting effects.
Only suffering will follow.
Adapted from Yoda's line in Starwars Episode I: "Fear leads
to Anger. Anger leads to Hate. Hate leads to suffering".
Should I stay or should I go?
Taken from a mid 90's pop song. And like the annoying pop
song loop referenced a few paragraphs above, it's so catchy
it keeps going on in your head years later. To add to that
annoyance, we ain't gonna tell you what song it is.
All Respect Due to James Brown and his countless disciples
for inventing modern music.
DJ Shadow is a master turntablist and creator of dark
instrumental hip-hop tunes. This dedication is taken from
his debut album. It's the first time I've seen someone pick
James Brown as the root of modern music (vs. blues music or
the Beatles). Perhaps the day will come when DJ Shadow
becomes the new root? or Bjork?