+ what.is/the2ndrule?

four words:
urban creative guerrilla magazine
one purpose:
moving people from apathy to action

We send our magazine each month through email to the inboxes of our readers. Each issue consists of poetry, short writing, essays, and other thought provoking pieces from our contributors, people much like you. We operate guerrilla style, using minimal resources for maximum effect.

+ what.is/2am?

2am is "2ndrule alternative media". We want our magazine to embrace all forms of creative output beyond writing, to graphic design, animation, short films and interactive. We believe that technology should not be alienating, but should be exploited to communicate. 2am content would be mainly served through our website.

We have launched 2am with the October 2001 issue, and we are especially looking out for contributors and possible collaborations with writers.

+ so how am I involved in this?

Read the articles. They might encourage you to think about your life and what you want from it. Think about why you're doing what you're doing. Examine your situation. Question why you bought so much furniture.

Then respond. We invite you to contribute articles to us. Send us your poems, short stories, graphics,... whatever your creative output. Email zzzzzeditorzzzzzremovezzzzz@the2ndrule.com

We want you to discover your own voice, to find out what you care aout. And we hope this leads you on to doing something about it.

We need your help in telling your friends and loved ones about us. Forward them the latest issue, subscribe them on their behalf, or point them to our website at

+ why the name "the2ndrule"?

It's taken from the movie "Fight Club". The character Tyler Durden (Brad Pitt) announces these ground rules before every session of fight club, an underground no holds barred boxing meet, which is a return to primordial instincts for disgruntled urban workers.

"...the first rule of fight club is you do not talk about fight club.
the second rule of fight club is you do not talk about fight club..."

We named the magazine the2ndrule because we want it to be the creative equivalent of a fight club. Without the violence and destructiveness, of course.

Find out more about the movie (fightclub.com), the director (david fincher), and the author of the book the movie is based on (ChuckPalahniuk.net).